Case study — Website Design & Build
contello website.
recorded website visitor conversion rate increased from 1% to 42.7% after a premium redesign, clearer customer journey and structured follow-up.
results at a glance
recorded visitor conversion rate after launch
previous recorded visitor conversion rate
higher recorded conversion rate
relative conversion rate improvement
A website conversion is a visitor that submits an enquiry.
the brief
a premium service needs a premium website.
Contello's previous website did not reflect the quality of the company's work or the expectations of its target audience. Visitors could not always identify the right next step or move confidently towards an enquiry.
For customers considering a premium home technology investment, the website must create immediate confidence and make the route towards a conversation straightforward. Blueprint redesigned and rebuilt the site around Contello's new brand, premium positioning and customer journey.
01
brand experience was inconsistent.
Contello's work was delivered within premium homes, but the website did not create the same impression. The quality of the digital experience was below the quality of the finished installations.
02
positioning was unclear.
The website needed to move beyond describing smart home technology as a collection of products. It needed to show how Contello improves the experience of living within a high-end home.
03
customer journey lacked direction.
Visitors needed a clearer route from initial interest to understanding the service and making an enquiry. Without this structure, even suitable prospects left without acting.
the website
clean. sleek. conversion-led.
Browse through the live website. Use arrows, thumbnails or keyboard arrow keys to navigate between pages.
Homepage hero — cinema room with enquiry CTA
the strategy
five principles. one system.
The website was not treated as a standalone design exercise. Design, positioning, structure, content and follow-up were considered together.
01
match the quality of the service.
The visual experience was designed to reflect the finish and quality of Contello's installations — clean, sleek, spacious and visually confident.
02
create a clearer market position.
Content was refined to communicate that Contello is a specialist in premium smart home automation, focused on lifestyle outcomes rather than product lists.
03
simplify the customer journey.
The website architecture was rebuilt to give visitors a clearer path — from understanding the service, to seeing real project work, to making an enquiry.
04
build search visibility without weakening the experience.
SEO and AEO considerations were built into genuinely useful content. Pages were structured around customer questions and service intent.
05
turn the website into an ongoing authority platform.
A monthly case study publishing process was introduced, giving Contello a structured way to demonstrate expertise and support both conversion and organic visibility.
the outcome
42.7×
higher recorded conversion rate after connecting design, positioning, content and follow-up into one system.
before and after
the numbers.
| Metric | Before | After | Change |
|---|---|---|---|
| Recorded visitor conversion rate | 1% | 42.7% | +41.7 pp |
| Relative conversion increase | — | — | 4,170% |
| Brand alignment | Weak | Fully aligned | Improved |
| User journey | Confusing | Clear and structured | Improved |
| Case study publishing | Inconsistent | Monthly | Ongoing |
| Search content structure | Limited | SEO and AEO focused | Improved |
A website conversion is a visitor that submits an enquiry.
what we delivered
the full scope.
Twenty deliverables covering positioning, design, development, content, conversion pathways and ongoing publishing — all as one connected system.
Website and conversion audit
Customer journey review
Brand alignment
Market positioning
Website strategy
Information architecture
User journey mapping
Conversion-focused wireframes
Premium website design
Responsive website development
Service page structure
SEO-focused content planning
AEO-focused content structure
Calls to action
Enquiry journey design
Customer follow-up considerations
Content management functionality
Monthly case study publishing structure
Website testing
Website launch
the key lesson
a premium website must do more than look expensive.
It needs to communicate the right position, answer the right questions and give suitable customers a clear route towards the next step. For Contello, the visual design was important — but the commercial result came from connecting that design with clearer positioning, better architecture, more useful content, stronger enquiry pathways and consistent follow-up.
the website matched the quality of the service.
Prospective customers now encounter a digital experience that feels consistent with the premium properties and systems Contello delivers.
the positioning became clearer.
The site communicates the lifestyle and property outcomes created by smart home automation, rather than relying only on technical descriptions.
visitors received clearer direction.
The restructured user journey reduced uncertainty and made the route towards an enquiry easier to understand and follow.
the website became an ongoing asset.
Monthly case studies allow Contello to continue building authority, evidence and organic visibility long after the initial launch.
search content supported the customer.
SEO and AEO considerations were built into useful customer-facing content — improving discoverability without compromising readability.
follow-up supported the website journey.
Conversion did not stop at the form submission. The wider customer journey helped progress suitable prospects after they made contact.
faq
common questions.
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